Advice from the Influencer Perspective: Learn How to Work Strategically with Influencers to Grow Your Brand & Customer Base

Influencer Marketing is hot and retailers want to know how to make it work for their businesses. However, all we hear is advice from agencies, B2B brands and analysts. This is great, but without understanding the Influencer perspective, it's impossible to understand how to attain brand awareness, benefits, and sales from influencer marketing.

In this workshop, N.G. Gordon (a local authority on influence), will explain how influencer marketing can help drive business and how to find and work with influencers.

3 Takeaways:

• How to identify which Influencers will bring the best return on investment for your brand (hint: it has nothing to do with 'being authentic' or follower numbers).
• How to define priorities and how to protect your brand when working with influencer marketing (hint: you need to think outside the box).
• How to prepare your brand for this new kind of campaign (hint: it's easy, but does take some thought).