Chamber U - Content Marketing 101

Join Altitude Marketing’s Rebecca Sipes for an introduction to one of marketing’s most important trends: content marketing. Learn why it works and how to implement it for your business.  Whether you own a bakery or provide IT support, content marketing can drive leads for your business.

Learn how to:

• Choose what type of content is right for your business
• Build an editorial calendar to create a steady stream of content
• How to create content that will engage your customers and prospects

Rebecca Sipes is Director of Client Engagement for Altitude Marketing, an integrated B2B marketing agency that provides strategic planning, web design,  digital marketing, public relations and graphic design services to companies in the technology and life science industries.  Prior to joining Altitude, Rebecca served as Associate Director of Business Development and Marketing for Copernicus Group IRB, an independent institutional review board. Before making the switch to marketing, Rebecca worked in the hospitality industry.
Originally from Harrisonburg, Virginia, Rebecca now lives and works in Chapel Hill, North Carolina.