Don't Fly with Blinders On - Data Fundamentals for Small Businesses

Would you drive full speed down the highway in a white-out blizzard? Probably not. But many of us fly nearly as blind in how we run our small business because we haven't taken the time to implement analytics.

Tracking and monitoring a few key data elements can help us know exactly where we are and recognize right away when things are changing. If you aren't sure how to begin or take the next step in your analytics journey, this talk will help you get started and improve how you use data.

Join Founder Alexandra Mannerings from Merakinos, an analytics education and data services company devoted to small social enterprises and community organizations, to learn the fundamentals you need to succeed with data.

By the end, you'll understand:

• What you need to measure and what you can ignore
• How to set up efficient data systems so you aren't wasting your precious time
• How to leverage your new data