How Packaging Can Build Your Brand, Reduce Damages and Waste, and Even Save Money

Increased online shopping during the pandemic means consumers are being flooded with more packages than ever. Packaging can make your shipments stand out from those of other businesses and products, while helping reduce damages and save money.

In this session, Kim Dixon, FedEx Office Executive Vice President & Chief Operating Officer, will discuss key packaging considerations for small-business shippers and share how optimizing your packaging can increase customers’ satisfaction and even reduce waste and cost.

You’ll learn about:

• Packaging Basics for brand new shippers to save money in the long run
• Custom-branded boxes and other packaging options to market your business
• How to understand and calculate dimensional weight to decrease estimated shipping costs
• How to utilize the experts at the FedEx Packaging Lab for package, freight and material testing to ensure better protection for your shipments and help reduce customer damage claims